2011

"The 7 reasons to re-use clothing" was my senior thesis at UB. I wanted to encourage people to consider the option of re-use instead of constantly buying new. It was intended as more of a proposal than guilting people with facts about the importance of eco-friendliness. In other words, trying to appeal to people. I realize everyone is different, so therefore I came up with seven reasons hoping that one or more of them would be able to appeal to most people. 

The map made out of jeans and leftover fabric was installed with pockets holding the reason cards in the school dining hall. People could take home a card and on each card was a better explanation of the reason and a link to the thesis website which I designed to be an overview for all the reasons. 

This project really opened my eyes towards crafting to support my design projects. People appreciate your hard work more than you know. Especially these days when almost everything is computer made. 

2011

Groundswell is an annual literary magazine, published by the English department at The University of Bridgeport. It is a collection of prose, poetry and art work - all written and created by students at UB. 

The theme of the design is using the doors of UB campus, because in a way the contents is very intimate, from the heart of UB - the students. The cover is a dorm room door, representing how the magazine is really a peek into the minds of students. 

At the back you can find a map of campus and a directory of the doors that we photographed in case someone was curious as to where some of these doors were to be found. 

Here you can also see the type design I hand-drew for the title pages in the magazine.

2012

I got to design the packaging for Icelandic band Múgsefjun's second album, Múgsefjun. 

The songwriting is very critical of todays Icelandic society; the economy crisis and the media that never leaves us alone. One of the songs talks about the "Rúntur", which is an Icelandic phenomenon where people simply drive the same streets, circling, just to kill time and see other people. 

The cover is inspired by this - as well as the ideology of the songwriting, this idea that everything is layed out for you - there is no room for independent thinking and innovating. Our environment encourages us to keep driving in circles while keeping us entertained so that we don't notice our inactiveness. 

Created as a collage - then photographed.

2011

This is a map, intended for visitors to the University that want to learn more about the campus history. 

I had to make two versions, one that was a trefold and also a small pocket size. The challenge was to make them as similar as possible, but also unique. 

Photos, taken by me in Seaside park, and layout design in InDesign.

2011

I designed a logo for a local bar/lounge in Akureyri. The owner wanted something that related to the unique architecture and interior design that defines the place - which is very reminicent of Akureyri throughout history. One of the most noticeable features are old street signs that have been replaced on the streets since long ago - but now hang on the walls in Götubarinn. 

A very distinct lettering is used on these signs, and particularly I noticed the "G". It was not like any other g's I've seen before, and I decided to use it as a main focus in the logo. The name of the bar is directly translated as the Street Bar - hence the dividing lines on the G. 

There are two versions; One where the G is in a leading role and the name of the bar is set in simple serifs, the other is set completely in the lettering style of the old street signs. 

Oh yea, and I not only designed the logo, I also poured a killer Mojito!

A few samples of handywork!